In our first lesson we looked at a Listerine advert and watched a Coke zero advert. The first was a Listerine advert which was a picture of a pathetic looking woman holding a cloth and looking upset. This picture was accompanied by some text explaining that the woman, Edna had halitosis and that this was the reason why she had no husband and was 'often a bridesmaid but never a bride'. The target audience for this advert are women age 30 or above who have not yet found a husband and persuades them into believing that it is because they do not use Listerine. Unfortunately Listerine does not have the power to give you that so called 'perfect' life.
The second advert was a Coke Zero advert which was promoting both Coke Zero and Quantum of Solace. The advert was targeting men and boys by having the whole advert be filled with stereotypical male interests such as conventionally attractive women, car chases and short fights. The advert was all in the coke zero colour scheme of black, white and red and has reoccurring appearances of the Coke Zero bottle and bottle shape just so you remember that it's not just an advert for a James Bond movie. They also threw in a catchy song so that it is stuck in your head and you don't forget about the advert.
With the analysis of Listerine, aim to be less descriptive and more analytical. For example, try to explain why the target audience would be persuaded. You are more confident with Coke Zero ('stereotypically male interests')and you comment on the brand colours.
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