COCA-COLA HILLTOP ADVERT

In 1971 Coca-Cola released an advert called 'Hilltop' in which Coke projects an image of worldwide community whilst also advertising their product. They do this by featuring people from different countries and having every person within the advert hold a coke showing that their product brings all different ethnicities together in 'harmony'. The people featured in the advert are mostly young adults, they could have done this because young people are the future and that they are the ones who can bring our world closer and to make it an attractive product to young people. The song used in the advert is very catchy as well as having lyrics that reinforce thoughts about coke, world peace and community. One of the lyrics in the song is 'it's the real thing' the purpose of the lyric is to show coke's authenticity and how there could be other contenders like Pepsi but they're not 'the real thing'.

Overall I think Coca-Cola cleverly used many different advertising skills in this commercial to enforce a positive image of the company and to promote world peace whilst also advertising their product.